SodaStream, an Israeli company, hit the world headlines when the boycott (BDS) campaigners attacked the company's products claimed they were produced in "Palestinian occupied lands".
The company at the time was employing over 1000 workers of whom 65% were Palestinian.
Fast forward a few years after the company moved its activities to a new factory near Beer Sheva and bingo:-
- Significant growth in new exiting markets
- A share price increase of 300% in the last 18 months
- A workforce offering employment to the Bedouin community
Some of the original Palestinian workforce have received work permits to allow them to work in the new facility and although the present numbers , 80 is likely to double shortly, it is a far cry from the numbers previously employed.
The bottom line is that the BDS campaign resulted in more suffering of the Palestinian community while SodaStream just goes on growing,