SodaStream is hosting nearly 3,000 Israelis and Palestinians
for a Ramadan fast-ending meal at its factory in the southern Israel town of
Rahat.
Bedouins and Jewish Israelis and some Palestinians attended
the feast on Monday along with U.S. Ambassador to Israel David Friedman.
Friedman writes on Twitter that he had “the pure joy” to
attend, and touts SodaStream as a paragon of peace.
“Muslims, Druze, Christians and Jews working together, each
making the other better, happier and more prosperous,” says Friedman.
SodaStream, manufacturer of fizzy drink-machines and other
bubbly products, shut its Dead Sea factory in 2015 amid boycott calls and
opened a new facility in the predominantly Bedouin town of Rahat.
SodaStream CEO Daniel Birnbaum, who sealed a $3.2 billion
agreement with beverage giant PepsiCo last summer, hailed the deal as a victory
over the anti-Semitic Boycott, Divestment and Sanctions (BDS) campaign, which
advocates for the destruction of the Jewish State.
“I think they have learned not to meddle with us. Look at
what happened to SodaStream that they targeted, and what has happened to them,”
Birnbaum said of BDS.
1 comment:
SHEARIM Netanya was there last year with Dani's father = Rabbi/Professor Ervin Birnbaum. Top Druze dignitaries were there...we saw the "shul" and Moslem prayer halls......and I have NEVER been over a factory where there have been so many happy employees.....1600 Jers and 1600 Druze/Arabs.......an absolutely amazing place.....and shining example of possibilities....were Arabs willing
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