Both India and China have become the darlings of the
Israel government, its economy and the tourism industry.
It was back in 2001 that a leading economist at Goldman Sachs
coined the acronym BRIC, for Brazil, Russia, India and China as the largest
emerging markets economies. His assertion was that he expected them to grow
faster than the developed countries and to play an increasingly important role
in the world – and so they have.
Fast forward to 2017. Both India and China have become the darlings of the
Israel government, its economy and the tourism industry. Trade and travel
between India and China with Israel have grown beyond the wildest expectations
of even the sagest of government clerks. Just recently the largest defense
contract in Israel’s history includes a $1.6 billion contract from the Indian
army for an advanced missile system. IAI, the Israel Aerospace Industries, made
headlines when it announced that it had been awarded defense contracts in India
totaling almost $2 billion. Their Israeli travel agency was salivating as it
started calculating the increase in air travel between the two countries to
handle the new business deal.
Business travelers to the Indian subcontinent are focusing on the burgeoning
reputation of India’s high-tech partners. India has become one of Israel’s
largest trading partners, forging joint ventures that are successfully
competing in the tough international marketplace. Trade and cooperation between
the countries now center primarily on security-related deals and assistance in
areas such as water desalination and agriculture.
India’s independence as a sovereign state in Aug 1947 predates Israel’s own
independence by a mere nine months with both countries declaring their freedom
from the United Kingdom. Nevertheless, it took the newly independent countries
until 1992 for them to establish full diplomatic relations.
Relations between New Delhi and Jerusalem were not always warm. For most of its
history, India was a leader in the non-aligned movement, whose raison d’etre
was to develop close relations with the Arab world and the Soviet Union.
India’s large Muslim population, well over 100 million, was another major
obstacle to a thaw in the relationship with Israel.
What’s changed is not only the price of oil, removing the threat of Arab
boycotts from the political radar screen, but the security and defense required
by India, which Israel was able and only too eager to provide. Did it help that
thousands of Indians travelled to Israel for special courses and training in
agricultural technology? Of course! Was the case for a stronger relationship
made when Israel sent humanitarian relief to India following a devastating
earthquake in 2001? Indubitably! One would assert, though, that supplying
weapons and training soldiers to aid India in skirmishes and near wars with
Pakistan is the true reason for the warmer relationship.
According to data from the Israeli Airports Authorities, the number of
passengers flying directly between the two countries approached 160,000 in
2016. The majority, more than 100,000, were Israelis traveling to India, while
India managed to send approximately 50,000 tourists to Israel. In 2013 the
Israel Tourism Ministry opted to open a bureau in Israel and began bringing
over India Travel Agents to learn about the Holy Land. On an encouraging note,
those Indians that come to Israel tend to spend more on average than other
tourists.
India provides foreigners with a lot of freedom, so long as they respect basic
cultural tenets, and even if these are flouted, Indians are usually rather laid
back, clement and tolerant. Traveling in India is economical, meaning that
using the stipend Israelis obtain upon completion of their military service, or
after saving some money; they can travel for a long time, as opposed to other
economies where they could only afford a shorter sojourn.
While India is considered an exotic destination because the landscape and
culture differ so much from Israel, it is easy to travel there with the abundance
and availability of public transportation, accommodation, etc., and there is
almost always someone around who speaks English – or even Hebrew in the more
touristy areas.
The government-owned flagship carrier of India, the third-largest airline in
terms of passengers, is coming to Ben Gurion Airport. Forget about Mumbai – Air
India wants you to fly to New Delhi, and with three weekly flights commencing
in the spring, has both the wherewithal and wisdom to crack wide open the skies
over Tel Aviv. Details are still sketchy; flights have yet to be preloaded in
the Global Distribution Systems used by travel agents around the world and the
marketing push has yet to be presented, but Air India in basic cricket parlance
will be an all-rounder.
CHINA AND Israel’s tourism and trade relationship is better known. Cathay
Pacific flies nonstop from Hong Kong into Tel Aviv, while Hainan Airlines
challenges El Al on the Beijing leg. Chinese companies have relentlessly been
buying large Israel conglomerates. Never in Israel’s existence has the East
been so attractive.
The Israeli government – keen to tap a growing Asian middle class armed with
passports and eager to explore the globe – has thrown its weight behind a
number of creative efforts to promote Israel as a destination for tourists from
India and China. Incoming tour operators and the Tourism Ministry tout Israel
to Indian and Chinese tourists as a travel experience that mixes history,
culture and a contemporary lifestyle. Aiming for 50,000 Indians and 50,000
Chinese in 2017 is the goal. While still a drop in the bucket in terms of
potential – about 20 million Indians and 120 million Chinese traveled overseas
last year – the number of visitors continues to grow.
The other advantage of having more carriers flying Indian and Chinese tourists
into Israel is that the prices from Israel continue to drop. It takes eight
hours to fly directly to Mumbai; nine and a half hours from Tel Aviv bring you
into Beijing. Yet flying far greater distances, specifically to New York has
historically seen far lower fares. That should begin to change with the
increased competition, which will generate more interest among Israelis of all
ages to consider India and China as a traveling destination.
Professing that more Israelis will travel this spring and summer to Europe and
the United States is a no-brainer. They will. But the Far East beckons like
some great unknown. As Mahatma Gandhi, the leader of Indian’s Independence
movement said: “Live as if you were to die tomorrow. Learn as if you were to
live forever.”