In Hebrew, the name means “Everyone Can.” Psychologist Gil Winch, founder of the venture, says there is no reason for these employees’ mental or physical limitations to keep them from excelling on the job. But most have suffered from being shunned by mainstream employers and lack self-confidence in their potential. Up to 90 percent of severely disabled adults face chronic unemployment.
Winch implemented a parent-based management model where workers are given affection and have scheduled time for team fun. The unusual arrangement has garnered interest from people in several countries looking to replicate the idea.
See video at http://www.youtube.com/embed/wip61zrjGZs
Now based Rishon Lezion, future Call Yachol centers are planned for Tel Aviv and Jerusalem